FOUR POSSIBLE STRATEGIES TO INNOVATE MUSEUMS: THE CASE OF GAM DI
TURIN

The theme of technologies is now characterizing everything. It has also forcefully entered the world of cultural heritage, prefiguring a new way of visiting museums, archaeological sites, etc.
During my internship at the Civic Gallery of Modern and Contemporary Art in Turin, I thought of curating a project that could complement the work done by the exhibition office to which I was assigned. The idea was born from a personal interest in deepening the knowledge of contemporary art and from the desire to add content to the captions which often contain only brief information that does not satisfy the curiosity of those who, like me, want to get to know a work in depth of art.
Thus was born the project of Interactive Captions (QR Code) and Augmented Reality (Augmented Reality). I have tried to examine the various realities that are present in Italy and abroad, studying every single aspect and analyzing every criticality that the inclusion of these technologies in an exhibition hall may have. In fact, very few Italian companies have used QR codes and very rare are the cases in which the development of augmented reality has been used in museological projects, with the exception of some experimental projects within archaeological sites. Hence the proposal to use these two innovative technologies, for the first time, in a museum of contemporary art, and specifically for a monographic exhibition, in this case dedicated to Salvatore Scarpitta.
To complete the broader visibility project of the GAM, I tried to increase the museum's already good communication strategy by activating various social network portals, specific advertising campaigns for the video library and elaborating a hypothesis of a mobile application for the museum.
The written publication was related to an e-book published on the iTunes store.